Unravelau is an up-and-coming Dutch sustainable clothing brand, founded in 2017 by Laura Meijering. The young designer is a woman with a passion for designing high-end clothing with a low ecological footprint.
Unravelau was a little girl’s dream that came true. As a child, Laura was always either drawing or playing dress up and imagined herself in another universe. Today, the same kind of imagination remains an important part of Unravelau’s way of working: to create a story in which you can lose yourself. This story however, is not about an imaginary world. Unravelau’s stories show a harsh reality. If society does not change its take-make-waste pattern of living, the Earth’s resources will run out. That is why Unravelau tries to only use resources that are not harmful to our planet, but also allow for maximum reuse. Unravelau sets an example by making environmentally conscious decisions one step at a time, all the while learning from the past. “If you want to make a change, start with one thing at a time and try to excel at it. Next, try to make an even bigger step.” Unravelau is convinced that if people start thinking this way, our chances increase of living a lot longer on our planet.
Laura Meijering graduated in 2016. After receiving a BA of Arts in Fashion design she started Unravelau. This gave her the freedom she wanted. However, with that freedom came the responsibility to tell a genuine story. Laura’s experience has taught her that, as an artist, she has the responsibility to design fashion that takes the planet and its society into account. Even though she fears that we as a society are not making this change fast enough, she is committed to express her creativity by unravelling the threads of fashion. In doing so, she hopes to contribute to pioneering a new way of designing the clothes we wear.