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Unravelau is an up and coming Dutch sustainable clothing brand, founded in 2017 by Laura Meijering. The young designer is a woman with a passion for designing high-end clothing with a low ecological footprint.

Story behind

Unravelau was a little girl’s dream that came true. As a child, Laura was always drawing or playing dress up and imagined herself in another universe. Today, that same intention remains a key component of Unravelau’s culture; to create a story in which you can lose yourself. This story however, is not about an imaginary world. Unravelau’s stories depict a harsh reality. If society does not alter its take-make-waste pattern of living, the Earth’s resources will be exhausted. That is why Unravelau tries to only use resources that are not harmful to our world, but also allow for maximum reuse. Unravelau sets an example by making environmentally conscious decisions on step at a time, whilst learning from the past. “If you want to make a change, start with one thing at a time and try to excel in it. Next, try to make an even bigger step”. Unravelau is convinced that if people start thinking this way, our chances increase of living a lot longer on our planet.

Laura Meijering graduated in 2016. After receiving a BA of Arts in Fashion design she started Unravelau. This gave the freedom she wanted. However, with that freedom came the responsibility to tell a genuine story. Laura’s experience has taught her, that as an artist, she has the responsibility to design fashion that takes the planet and its society into account. Although she fears that, as a society, we are not making this change fast enough, she is committed to express her creativity by unravelling the threads of fashion. In doing so, she hopes to contribute to pioneering a new way of designing the clothes we wear.