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Plato's mind
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Helsinki fashion week
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Unravelau

Plato's mind

The concept for this collection is based on Plato’s theory that there is a distinction between two worlds: the idea world and the actual reality. Our soul comes from the idea world and has knowledge of perfection. Because our soul is trapped in a restrictive body, us humans can only perceive an idea of perfection but we can never achieve this in reality. This, Plato’s theory, is with this collection applied to fashion because there is a general perfect idea of fashion: filled with glamour, beauty and creativity. The reality of fashion is a dark shadow that hides death and destruction. People close their eyes for this shadow and choose to focus on the perfect unrealistic idea of fashion. 

Unravelau-Image
Unravelau-Image
Unravelau-Image
Unravelau-Image
Unravelau-Image
Unravelau-Image

With this collection Unravelau wants to create awareness of this behavior and of the environmental issues we caused ourselves in order to encourage change. The collection is a direct solution for the customer. For the new collection careful material research has been done and zero-waste patterns have been used.

Photographers

Emilia Bengtstrom, Lines Kaipanen, Ronja Siitonen, Sohvi Kinunnen , Valterri Nevalainen

Make-up Artists

Svetlana Liisto,Jessica Bergström, Zuii Organic Nordic  

Hair

Tom Schevelin

Models

Kristin, Alice, Jody, Enrika, Gintare, Marta,Viktorija

Assistant designers

Rachel Lourens, Gwendoline Pich and Jill Bode