Threadbare shows the importance of paying attention to
social and environmental issues. The collection proves that it’s possible to
minimize waste by reusing materials that are already available, and thus
closing the loop. From the original product to a new luxurious recycled design
piece. This changes the consumer’s way of acting and thinking in order to
create a durable relationship between product and consumer.
Model: Zina Jorna @ BM Model Management
Photography: Romy Flamand
MUAH: Lotte Concepts
this FW'18 collection called 'Threadbare' we took inspiration from the denim
culture. Jeans are one of the most durable items a person can possess
because denim is a strong, long lasting fabric. The real ‘denim heads’ extend the
life of jeans as much as possible by barely washing their jeans and repair them
until it’s no longer possible. They wear jeans until they become almost
threadbare and a shape and a wearing pattern has been created that is
completely unique and only belongs to them. We became fascinated and questioned
why we are not doing this with other items that aren’t made out of denim.
To visualize this we recycled jeans that people thought no longer useful
and gave them a new life. To honor the process of wearing clothes and creating
unique wear patterns we recreated this process with torn apart items made from
other fabrics. The silhouettes are dramatic yet wearable and can each be
combined in their own way. Each single piece is handcrafted in the atelier in
Utrecht and are either made of reused materials or 100% organic materials like
silk, hemp and linen.
create the least possible waste with this collection we reused denim leftovers
and added them as a filling inside this top.
denim item is unique because of the wear pattern that was made by the previous
owner of the reused jeans.
To honour the process of wearing clothes and creating unique wear patterns we recreated this
process with items torn apart and made out of other fabrics
Unravelau produces all their work in a fair way. The products are made with love and care for fashion and the environment, and are expected to be treated the same.