Threadbare shows the importance of valuing social and environmental issues. The
it’s possible to minimize consumption by reusing materials that are already available, thereby closing
the loop. From the original product to a new luxurious recycled design piece. This changes the
consumer’s way of acting and thinking to create a durable relationship between product and consumer.
Model: Zina Jorna @ BM Model Management
Photography: Romy Flamand
MUAH: Lotte Concepts
For this FW'18 collection called 'Threadbare' we took inspiration from the denim culture. Jeans are one
of the most durable items a person can possess in terms of its long lasting fabric. The real ‘denim
heads’ extend this process as much as possible by barely washing their jeans and repair it until it’s no
longer possible. They wear it until it becomes almost threadbare because they created a shape and
wearing pattern that is completely unique and only belongs to them. In our fascination, we became to
question why we are not doing this with other items that aren’t made out of denim.
To visualize this we recycled the jeans that people thought no longer useful and gave them a new life.
To honour the process of wearing clothes and creating unique wear patterns we recreated this process
with torn apart items made out of other fabrics. The silhouettes are dramatic yet wearable and can each
be combined in their own way. Each single piece is handcrafted in the atelier in Utrecht and are either
made of reused materials or 100% organic materials like silk, hemp and linen.
To create as less waist as possible with this collection we reused the denim leftovers and
filling inside this top.
Each denim item is unique thus of the wear pattern that was made by the previous owner of the reused
To honour the process of wearing clothes and creating unique wear patterns we recreated this
torn apart items made out of other fabrics
Unravelau produces all their work in a fair way. The products are made with
the environment, and are expected to be treated the same.