YOOX and Vogue Italia have selected 7 up and coming designers to reinterpret key wardrobe pieces with a green twist. The result is a collection of exclusive T-shirts, created responsibly and respecting the key principles of eco-sustainability
Unravelau showed her Instagram Tee during the Milan Fashion week as part of the scouting initiative by Vogue Italia and YOOX which was centred around sustainability. This T-shirt is part of the limited edition collection created in collaboration with YOOX and Vogue Italia for “The Next Green Talents” 2018 and is now on sale at yoox.com
Designer : “When Unravelau was commissioned to design and produce a 100% sustainable t-shirt, we emphasized the message it had to convey. Without looking at the label of the shirt, it has to show it is sustainable from the outside. Hence why we used discarded jeans, collected from people in the Netherlands, that each have their own wear patterns. Along with fine finishing details, every t-shirt is unique, sustainable, and luxurious.”
The hand printed orange slogan on the T-shirt ‘#REUSE. POST MORE SUSTAINABLE NEWS’ urges you to think more about sustainability than luxury. Starting with social networks. The slogan is hand printed at a local company at Utrecht, called 'Katoen Fabriek'. The ink that they use is better for the environment because they are water based instead of using chemicals. Besides that, these prints are more durable than other printing techniques since they can be washed and ironed.